IBM Connect 2014 Event Design

Brand identity creation from concept to execution and art direction for IBM's Connect 2014 annual conference. IBM Connect 2014 is an annual conference in Orlando, Florida that provides insights into how technology and strategies in social, mobile, cloud, cognitive systems, commerce and business analytics are propelling companies to new competitive heights.

In 2013 the Kenexa Creative Team was asked to create the theme and the design for the IBM Connect 2014 conference. Kenexa had been acquired by IBM in 2012 and it’s own annual HR World Conference would now be part of IBM Connect.

Our team was tasked with creating a theme and design that would be overarching to include Kenexa’s HR audience the IBM’s technologists audience

“It Takes a Village”

The Collaborative Team

Kenexa’s CMO: Tim Geisert

Event Coordinators: Shelly Smith and Emily Hendrickson

Creative Director: Mary Lafferty

Copywriter: Stephanie Sparks

Art Direction: Deb Lee Toth and Jennifer Woockman

Web Strategist: Anh McClure

Social Media Strategist: Anthony Galvin

Videographer: Drew Hoffmeyer

Graphic Designers: Kelsey Kovar, Kara Zenk, Kendra Meek, Susheel Pandey, Jennifer Woockman and Deb Lee Toth